Read moreAbout me
Former Journalist Sally McEllistrim has managed the Public Relations requirements of International and Irish Charities as well as leading Irish businesses during a successful career in PR.
You mightn’t see her in the media but you’ll definitely see her clients.
She thrives on getting their message across.
Intelligent, relevant pitches translate into high profile and hugely valuable coverage across all media outlets.
Clients regularly feature on all national and regional broadcast, print and online media.
Get It Across PR and Communications is getting their message across.
“I called my Public Relations Agency, ‘Get It Across PR and Communications’ because that is what I do. I get my clients’ messages across. As a former Journalist, I know what’s news, I know what’s ‘colour’ and I know how to pitch it. Be it securing high profile and relevant media coverage, organising events or writing copy, I am the conduit who stays in the background while clients are pushed to the forefront.
Hard working, thorough, diligent and committed, I pride myself on coming up with the most intelligent, creative and relevant angles to maximise valuable media traction for clients.
I thrive on working hard for my clients and nothing beats the satisfaction of running a good, successful and positive campaign for clients.
I am proud of the fact that my work speaks for itself and I have an established track record of landing consistent wins on behalf of NGO’s like ‘Brighter Communities Worldwide’ and the many companies, including ‘Manguard Plus’, CarveOn and ‘Laois Chamber of Commerce’ that I represent.”
A DayIn my working life
- I could be sitting at my desk writing press releases, media introductions, press alerts or I could be organising media monitoring or sorting a Photographer for a photoshoot with a client, an event or a product.
- I may be mentoring a client ahead of a business or lifestyle interview.
- I may indeed be getting ready to be interviewed myself!
- I could be putting the finishing touches to an eagerly anticipated launch or event.
- Perhaps I’m organising a Press Open Day.
- I may be getting in touch with well known people to spearhead client campaigns.
- I could be putting clients forward to media as ‘thought leaders’ and experts in their respective fields.
- Perhaps I’m advising a client on how to deal with a potential crisis in a bid to avert it.
- Maybe I’m contacting picture desks to ensure they received photos or contacting Journalists to see if they have received correspondence from me.
- I could be liaising with clients to devise campaigns or pitching for new client wins.
- Perhaps I’m responding to Journalists queries.
- I might well be writing up activity reports for clients and updating their press clippings portals or working on new strategies.
- Maybe contacting stylists for my fashion and lifestyle clients or up to my knees in samples for press mail outs.
- I could be doing all of this!